Services

Simply put, Ocehua represents and manages Influencers and Content Creators, but also provides Virtual Assistant (VA) and Freelance Influencer Manager support for clients in the lifestyle, health, wellness, education and parenthood niches.

Talent Managers,

Boutique Agencies,

+ Brands

Influencer Marketing Specialist

Full Service

Campaign & Operations Support

  • Researching and vetting influencers

  • Compiling influencer media kits and rate comparisons

  • Negotiation (Rates, Usage Rights, NIL, Deliverables)

  • Contract Review, Redlining + Negotiation

  • Managing client communications emails and follow-ups with creators

  • Tracking campaign deliverables, deadlines, and posting schedules

  • Pulling performance reports (reach, engagement, ROI) and formatting them for clients

  • Additional Data Entry/Tracking

Administrative & Coordination

  • Scheduling calls between brands and creators

  • Drafting and sending contracts or collaboration briefs

  • Managing influencer databases and CRM updates

  • Processing invoices and tracking payments to influencers

  • Organizing shared drives, Notion boards, or Asana/Monday project spaces

Content & Social Support

  • Monitoring branded hashtags and tagging mentions

  • Repurposing influencer content for brand pages (with permission)

  • Compiling content for campaign wrap reports

Strategy and PR

  • Strategize content ideas, partnership pursuits and personal brand development

  • Assisting in PR Crisis Management

*Retainer rates vary depending on the package chosen and services provided

*Onboarding and Transition-out fees are separate.

Maternity or Vacation Leave

Everyone deserves time to rest, heal, recover, reenergize and play. As solopreneurs or small agencies, it’s often too difficult to step away when you’re sick, grieving, need a vacation or time to heal and adjust during the 4th trimester.

I’ve been there and wished I had known of someone who provided these services - so here I am hoping to be the resource I wish I had. Whether it’s stepping in for a one woman operation or filling in for a team member within a larger department, I’ll keep things moving forward with professionalism and care so you can take a break.

*Inquire for daily, weekly and monthly rates

*Retainer rates vary by package chosen and services provided

*Onboarding and Transition-out fees are separate

Influencers + Creators

Influencer Marketing Specialist

Creator Operations

  • Managing creator's inbox and filtering brand deal inquiries

  • Drafting partnership pitches

  • Negotiating deal terms on behalf of the talent

  • Calendar Management: Tracking Campaign deliverable due dates, exclusivity windows, and post-deadlines analytic reporting

  • Coordinating PR gifting and travel logistics (required for a campaign)

  • Data Entry

  • Event Planning

Business Development

  • Prospecting new brand partnerships aligned with the creator's niche

  • Researching competitor influencer deals for positioning

  • Managing affiliate program applications and tracking commissions

Content Planning & Scheduling

  • Maintaining content calendars across platforms (TikTok, Instagram, YouTube)

  • Coordinating with editors, photographers, or videographers

  • Scheduling posts via tools like Later, Buffer, or Metricool

  • Captioning and hashtag research

Finance & Legal Admin

  • Creating and sending invoices to brands

  • Tracking outstanding payments and following up on late ones

  • Flagging contract red flags for attorney review

Community & Fan Engagement

  • Managing a creator's newsletter or Substack

  • Moderating Discord, Patreon, or Facebook Group communities

Strategy and PR

  • Strategize content ideas, partnership pursuits and personal brand development

  • Assisting in PR Crisis Management

*Retainer rates vary depending on the package chosen and services provided

*Onboarding and Transition-out fees are separate

Small Business

Virtual Assistant

Administrative Support

  • Email management and inbox organization

  • Calendar scheduling and appointment setting

  • Data entry and database management

  • Travel booking and itinerary planning

Communication

  • Answering customer inquiries (email,

  • Managing contact lists and CRM updates

  • Drafting correspondence on behalf of clients

  • Following up with leads or customers

Social Media + Marketing

  • Scheduling and posting social media content

  • Engaging with followers and responding to comments

  • Creating basic graphics (Canva, etc.)

  • Researching and writing blog posts or newsletters

Event Planning

  • Professional or personal event research and coordination

  • Run of show and/or schedule creation

  • Vendor vetting and management

  • Budget Tracking

*Retainer rates vary depending on the package chosen and services provided

*Need additional support in an area not discussed? Happy to chat and see if they align with what I can provide